Privacy Policy
Last updated: August 2026
This Privacy Policy describes how Deshi ("we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase through Deshi (the "Site"), or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. The following sections describe the categories and specific types of personal information we collect.
Information You Provide Directly
- Contact details including your name, address, phone number, and email.
- Order information including billing address, shipping address, payment confirmation, email address, and phone number.
- Account information including your username, password, and security questions.
- Customer support information including anything you share with us when contacting our team.
Information We Collect Automatically
We may automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies, including device information, browser information, network information, your IP address, and other details about how you use our Site.
Information from Third Parties
We may obtain information about you from vendors and service providers who collect information on our behalf, such as companies who support our Site and Services, and payment processors who collect payment details to process your orders.
How We Use Your Personal Information
- Providing products and services — to process payments, fulfil orders, manage your account, and handle returns or exchanges.
- Marketing and advertising — to send promotional communications and show relevant advertisements, where permitted.
- Security and fraud prevention — to detect, investigate, and prevent fraudulent or illegal activity.
- Communicating with you — to provide customer support and improve our Services.
Cookies
Like many websites, we use cookies on our Site to power and improve our Services, remember your preferences, and better understand how visitors use our Site. Most browsers accept cookies by default, but you can set your browser to remove or reject cookies. Blocking cookies may affect certain features of the Services.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract fulfilment or other legitimate purposes, including:
- Vendors or third parties who perform services on our behalf (IT management, payment processing, analytics, customer support, cloud storage, fulfilment, and shipping).
- Business and marketing partners, in accordance with their own privacy notices.
- When you direct or consent to disclosure, such as shipping products or using social login integrations.
- In connection with a business transaction, or to comply with legal obligations and protect the rights of our users.
Security and Retention
No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend avoiding insecure channels when sending us sensitive information. We retain your personal information only as long as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements.
Your Rights
Depending on where you live, you may have some or all of the following rights regarding your personal information:
- Right to Access / Know the personal information we hold about you.
- Right to Delete personal information we maintain about you.
- Right to Correct inaccurate personal information.
- Right of Portability to receive a copy of your information.
- Right to Restrict Processing of your personal information.
- Right to Withdraw Consent, where processing is based on consent.
- Right to Appeal a decision if we decline to process your request.
You can exercise any of these rights by contacting us using the details below.
Contact our team
Should you have any questions about our privacy practices, or if you'd like to exercise any of the rights above, reach out and we'll help directly.